Nayana is a senior researcher dedicated to social and health issues. Over the years, she has successfully helped her clients launch their program or product optimally, or regain performance they had lost.

Nayana provides government agencies and healthcare brand teams with a complete picture of the challenges they need to tackle – from defining the issue at hand to providing its solution.

Nayana wanted to re-shape the face of social and healthcare research by bringing innovations she learned from other industries. It is with that aspiration at heart that she founded HUMMINGBIRD INSIGHT.

Lisa is a dualist researcher. In her view, qual and quant are not separate streams and a keen grasp of both is essential for her work with brand teams.

Her role is to deliver a cohesive story to her clients, to fill the knowledge gap, and provide strategic guidance:

1) Knowledge – use a breadth of methodology and therapy area knowledge to design solutions that best fit the social or commercial needs

2) Clarity of thought - Lisa strives to provide clear stories, clear answers, and clear and realistic strategic recommendations

3) Communication - report writing is something of an art form to Lisa - what do the audience need to know, and how to best tell the story to drive home the key message?

Alena is a psychologist and dualist researcher with over 15 years’ experience in commercial research and consulting across a breadth of therapy areas and health populations.

Her specialism lies in diagnosing human behaviour and partnering with clients to translate science-based insights into actionable outcomes that become tools to effectively move business metrics; she takes pride in her ability to input strategy that is easily understood and immediately useful.

Proof of her success comes with clients being showcased globally as best-practice brand execution.

Alena has deep, hands-on experience leading successful programs across the full range of brand lifecycle, from pre-launch exploration to market share defence beyond loss of exclusivity, with particular strength in launch strategy and customer segmentation. She is passionate about optimising the balance between scientific rigour and practical simplicity, choosing the right approach for each unique brief, and her combination of qualitative and advanced quantitative skills make her an expert in discerning implications from the available (often small) target market.

Sabrina has over 17 years of experience working in the pharmaceutical industry across Australia, Europe and the APAC region. She started her career in medical publishing working with KOLs and pharma companies to maximize pharma companies’ sales effectiveness and drug/brands positioning.

She is an experienced and highly skilled moderator who has managed many interviews, focus groups and online research with HCPs, consumers and C-suite professionals throughout her career.

Olivia is a deeply passionate researcher who is driven to unearth the root of human decision-making and loves applying behavioural science principles in market research.

Her professional journey began during an internship at Hummingbird. She fell in love with the intersection between human behaviour and marketing and developed a fascination for understanding why people do what they do when it comes to healthcare. After years of honing her skills as a permanent member of the team, she now leads various market research projects in a range of therapy areas. She is particularly skilled at qualitative research, with online communities and interactive workshops as her sub-specialties.

Debby is a market research dualist with a background in medical biotechnology and marketing. She values working in the healthcare industry as it allows her to make a difference in people’s lives.

Throughout her career, Debby has had the opportunity to embrace a variety of research techniques, including Electroencephalography (EEG) and eye tracking devices to dig deep into cognitive processes.

As a driven and outcome-focused individual, she enjoys analysing both qualitative and quantitative data and converting insights into actionable business decisions.

Olivia is completing her Master of Public health, and has an academic background in media, communications, immunology, and pathology.

She has a passion for evidence-based marketing and problem-solving and has professional experience in integrated healthcare communications.

She is eager to combine her knowledge in medical science and data to drive access to medicines and improve health literacy and patient outcomes.

Sunit is a market researcher with more than seven years of consulting experience, mainly within the healthcare and life science industry. She has worked with various multinational pharmaceutical companies and medical device companies to help them identify go to market strategy for countries in APAC.

Sunit is a team player and a fast learner with keen interest in understanding customer needs and innovative solutions to address the underlying healthcare challenges. Her experience lies in the qualitative research where she intends to use her skills and background in healthcare to support the growth of client’s business and improve patient outcomes in the current dynamic environment.

Alex Pham is a business graduate with a background in market research and business strategy. With a keen interest in behavioural science and healthcare, Alex is passionate about uncovering insights that drive effective decision-making.

Eager to combine her academic knowledge with her enthusiasm for treatment decisions, Alex is dedicated to helping organizations achieve their goals through data-driven strategies and innovative solutions.

Mary-Ann is an operations expert and worked in the Government and Social Research sector for 15+ years with previous success in business management and workplace training and assessment. Meticulous in all areas of the development and completion of high-quality data collection, Mary-Ann comes to the Healthcare sector with proven skills in large scale project management of internationally respected research panels.

Her enthusiasm in respondent engagement, maintaining low attrition, and ensuring fair representation across demographics is essential in the management of our HCP panel. Her work with the Government and Academic sector sees her well versed in policy compliance, questionnaire, administration conventions, and demonstrating advanced technical knowledge needed to effectually manage our research projects.

Rattana is a seasoned professional with a strong foundation in operations and project management. With hands-on experience in various aspects of project management and operations in the market research field, she has demonstrated exceptional organizational and logistical skills. Notably, Rattana has excelled in roles involving project coordination and client relationship management. With a keen eye for detail and a drive for excellence, she has consistently delivered results in fast-paced environments.

A Bachelor’s degree in management from Handong Global University in South Korea has equipped Rattana with a deep understanding of cultural nuances and effective management strategies. Through rigorous coursework and practical training, Rattana honed critical skills in leadership, communication, and problem-solving. This educational background, combined with real-world experience, has uniquely positioned Rattana to excel in diverse professional settings.

Wilma began her career in pharmacovigilance in 2009 and has since worked on the adverse event (AE) management of many market research projects and patient oriented programs (POP). She is an AE case processing subject matter expert.

Wilma’s day-to-day duty is to train the Hummingbird staff on clients’ AE reporting requirements, verify source data, report AEs to clients’ drug safety department, and manage our pharmacovigilance standard operating procedures (SOPs).

Pete activates customer insights by designing and helping healthcare companies to deploy behavioural change interventions in the form of sales cues and messages. He is passionate about training and coaching sales teams, so their performance stays true to the uncovered insights.

Pete has extensive commercial leadership experience across many healthcare companies, including originator and generics/biosimilar brands, as well as medical consumables, capital equipment, electronic devices and systems.

His approach is warm and adaptable, creates a positive culture, and empowers teams and individuals to perform at their best.